Master Digital Marketing in 1 Day
Meta Ads Workshop at GD Goenka Campus, Gurgaon
This isn’t a “theoretical course” – it’s an On-Campus Workshop where you get a chance to interact & learn Meta (Facebook & Instagram) Ad Campaigns using AI from the industry experts.
27 Sep 2025
7 Hour Workshop
@₹1,699/-
GD Goenka University, Gurgaon
Workshop Overview
Master In-Demand Skills
- Practical, Execution-Focused Learning
- 7-Hour Live, Hands-On Bootcamp
- Expert Instruction from Industry Leaders
- Build a Real Meta Ad Campaign
- AI-Powered Marketing Mastery
- Certificate from GD Goenka University
- Exclusive Post-Workshop Discord Community
- Professional Templates Worth ₹20,000+
Workshop Overview
What Sets Us Apart
Practical Digital Marketing Modules
You will learn by doing, using real-world examples to build actual campaigns.
Industry Expert Trainers from Purple Brick
Our instructors are active strategists and campaign managers from Purple Brick.
Industry Recognized Certificate
Earn a professional & industry recognised certificate from GD Goenka University
Live Meta Campaign Setup
Participants will actively build, launch, and optimize a mock Meta ad campaign in real-time
Free Templates worth ₹20,000
Gain immediate lifetime access to a proprietary toolkit of proven professional templates.
AI-Powered Marketing Mastery
Learn to integrate cutting-edge AI tools and Generative AI to streamline campaign creation
Access to Digital Community
Join our exclusive post-workshop Discord server for continuous networking and ongoing guidance
Lifetime Access to Resources
Participants will get lifetime access to resources – including templates, videos and more.
Workshop Modules
9 Modules to Mastery
Module 0 - Pre Workshop
The learners will be provided with videos via which they can set up ad account and learn basic metrics.
Module 1 - Introduction to Paid Media Metrics
Module 2 - Setting Up Meta Business Manager and Ad Accounts
Learn to set up Meta Business Manager, create a Facebook Page, install the Meta Pixel for conversion tracking, and verify your domain for seamless, effective campaigns.
Module 3 - Understanding Campaign Objectives and Funnel Strategy
Deep dive into Awareness, Consideration, and Conversion objectives — and how to map them to customer journeys.
Module 4: Designing Winning Ads — Copywriting, Creatives, and Formats
Create scroll-stopping ad creatives. Learn how to write copy that drives actions.
Module 5: Campaign Setup and Launch
Participants build a full campaign — from audience creation to ad design — and launch a mock campaign that solves a problem of a real company!
Module 6: Analytics, Reporting, and Troubleshooting
Read and interpret Meta Ads Manager reports. Identify what’s working, what’s not, and troubleshoot common delivery issues.
Module 7: Budgeting, Bidding, and Scaling Campaigns
Explore campaign budget optimization (CBO), manual vs automatic bidding, and methods for scaling winning ads.
Module 8: Targeting Mastery — Core, Custom, and Lookalike Audiences
Hands-on creation of cold, warm, and hot audiences using demographics, behaviors, custom events, and CRM lists.
Module 9: Retargeting Strategies and Funnel Building
Set up retargeting campaigns — website visitors, video viewers, engagers, cart abandoners — and create full-funnel ad sequences.
Tools of the Trade
Learn Industry-Standard Tools & Platforms
Meet Your Faculty
Learn From Industry Leaders
Dr. Gautam is the Director of Centre of Innovation and Entrepreneurship at GD Goenka University. He has 18 + years of experience in reputed retail, real estate and management consultancy companies. He takes sessions on interdisciplinary areas related to Entrepreneurship, Incubation and start-ups, E-Business, and Design Marketing.
Dr. Gautam Agrawal
Director of Centre of Innovation and Entrepreneurship, GD Goenka University
Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 9 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup – Purple Brick Digital. He teaches Digital Marketing in top institutes like IMT, IIM Visakhapatnam, IIM Jammu, IIM–Sirmaur, IIT Roorkee.
Nitesh Kucchal
CEO, Purple Brick Digital
Abhinav, an alumnus of IIT Roorkee and IIM Indore, has over 8 years of experience in management consulting. He is the Founder & CEO of Imagicorp Ventures Pvt. Ltd., an emerging toy brand that blends play with learning. He also mentors budding and early-stage entrepreneurs in Digital Marketing and Product Design.
Abhinav Mohan Singh
Director, Imagicorp Ventures Private Limited
Completion Certificate
Build an In-Demand Industry Skill & Accelerate Your Career
- Lifetime access to professional templates worth ₹20,000.
- Add Industry recognised Certificate to your resume
- Maximise Your Professional Visibility
Master In-Demand Skills.
AI-Ready Digital Marketer's Launchpad
Workshop Fee
₹ 1,699
- 7-Hour Live, Hands-On Bootcamp
- Build a Real Meta Ad Campaign
- AI-Powered Marketing Mastery
- Certificate from GD Goenka University
- Exclusive Post-Workshop Discord Community
- Professional Templates Worth ₹20,000+
FAQ's
Frequently Asked Questions
I am a complete beginner. Is this workshop for me?
Absolutely! The workshop is designed to take you from beginner to confident practitioner. The pre-workshop videos will get you up to speed on the basics.
Will I get a certificate?
Yes, you will receive an industry recognized certificate of completion from GD Goenka University, which you can proudly display on your resume and LinkedIn profile.
What do I need to bring?
Just a laptop and a willingness to learn! We recommend creating a personal Meta Business Manager account beforehand (we’ll send guides).
Will I get the slides and recordings?
You will get all the presentation slides and lifetime access to the resource portal with templates. The live workshop itself is not recorded to encourage open participation.
How is this different from free resources available online?
While free resources are great for theory, this workshop is 100% practical application. You get structured, expert-led guidance, hands-on practice in a live environment, personalized feedback, and valuable assets like professional templates and a recognized certificate that free resources cannot provide.
I don't have a business or a website. Can I still participate?
Absolutely! We will provide a mock business scenario and all the necessary materials for you to build and launch a practice campaign during the workshop. This is the perfect risk-free environment to learn.
How advanced is the AI content? I'm a complete beginner with AI.
The AI component is designed for all levels. We will start with the basics of how to use AI tools specifically for marketing tasks like generating ad copy ideas and creating images. You do not need any prior AI experience.
What kind of support will I get after the workshop ends?
Your learning continues! You will get lifetime access to the resource portal with all templates and videos. Most importantly, you’ll gain access to our exclusive post-workshop Discord community where you can ask questions, share wins, and get guidance from both peers and instructors.
